Case Studies
Real stories from real sellers. Learn how decisions made during the selling process can shape the final outcome — and what you can do to get the best result.
Listed Friday Night, Sold by Tuesday — A $2.3M Cash Sale in 4 Days
A lifestyle property that sat unsold for 3 months with another agency sold for $2,300,000 cash, unconditional — just 4 days after listing. The difference? Getting online the same night instead of waiting for Monday.
When One Sale Relies on Another — The Domino Effect
A potential buyer jokingly challenged me to sell their property off-market for $2M — without advertising. I accepted, not out of luck, but because I already had the perfect buyer in my database. Two previous agencies had failed to sell it. I wrapped it up off-market in a matter of weeks at $1,800,000.
The Stars Were Aligned — Or Maybe Just the Pricing, Presentation and Positioning
An out-of-town seller needed to move on from their home in Luggate. With great presentation, stunning views, and a clear strategy, the property sold in just 2 weeks after only one open home — to a buyer with big plans.
When You Virtually Stage to Create Interest
An older rental home, largely unchanged since it was built, was virtually staged to create buyer interest online. Listed on a Friday afternoon, an offer came in almost immediately — and the property sold sticker went up just 6 days later at $930,000.
Even My Own Husband Needed a Reality Check
When I listed our own home, my husband was convinced it was worth $1,320,000 — just like the house behind us. One week at his price with zero interest later, we repriced at $1,270,000, had 3 offers, and sold for $1,250,000.
Two Offers at $1.3M Refused — Then Accepted 7 Months Later
The sellers had two clean $1,300,000 offers within 5 months but held out for $1,350,000. They switched agencies and 2 months later accepted — $1,300,000. Extra costs, extra stress, same price.
Chasing a Higher Price Cost Them Thousands
The sellers believed their unique home was worth over $1M. A $950,000 offer was on the table but they switched to a bigger agency chasing more. It sold for $901,000 — plus higher commission and marketing costs.
A $1.6M Cash Offer Rejected — Then the Market Turned
At the height of Covid, a cash offer of $1,600,000 came in on a property with a GV of $1,100,000. The sellers turned it down chasing a neighbour's sale price — but the two properties simply weren't comparable.
